DROP IT is SHRINE’s world-first, multi-use semi-permanent hair colour drops designed to let you create your own custom shade. Simply add the liquid pigment drops into your own conditioner to create anything from a subtle, soft pastel to a bold, vibrant hue.

How long does DROP IT last?

DROP IT is semi-permanent and typically lasts between 2 – 15 washes. The exact longevity depends on the shade you choose, your hair’s porosity, how many drops you mix into your conditioner, and how often you shampoo. The colour will gradually and evenly fade over time back to your starting base.

How do I use DROP IT?

Using the silicone bowl provided, fill your favourite conditioner up to the 40ml measuring line. Consult the drop chart on your box and add your desired number of drops into the bowl. Mix thoroughly with the SHRINE mixing tool until the colour is completely uniform. Apply evenly to clean, towel-dried hair using gloves, leave to develop for 10 minutes, and then rinse thoroughly.

Can I use DROP IT on dry hair?

For the truest and most even colour results, we recommend applying your DROP IT mixture to freshly washed, towel-dried hair. However, if you are looking for a deeper, more intense pigment payoff on certain vibrant shades, the mixture can be applied directly to dry hair.

Will DROP IT cover grey hair?

DROP IT is a non-permanent, pure pigment suspension and does not contain permanent dyes. While it can add a beautiful, subtle tint or tone to grey hair, it is not formulated to provide full grey coverage.

Is DROP IT suitable for all hair types?

Yes, DROP IT can be used on all hair types. However, your starting hair shade is key to your results. Pastel shades, silvers, and light toners require a bleached or very light blonde base to show up. Our deeper, more vibrant shades (like Purple or Red) and our specialized Brunette tones can be used on natural, unbleached darker hair bases to add a rich, reflective tint.

Does DROP IT damage hair?

No. DROP IT is completely peroxide-free, ammonia-free, and alcohol-free. Because you mix the pure pigment drops directly into a hydrating conditioner, the process functions exactly like a deep conditioning treatment that cares for your hair while it colours.

Can I use DROP IT as a regular hair toner?

Yes, DROP IT is highly effective for maintaining blonde hair between salon appointments. By adding just 1 to 6 drops of our toner shades (such as White Blonde or Ash Blonde) into your conditioner, you can easily neutralise brassy, yellow, or orange undertones at home without any chemical damage.

Can I use DROP IT with shampoo?

We recommend mixing DROP IT with conditioner for the most even colour result. You can use shampoo, however the colour may not distribute as evenly through the hair.

Is DROP IT vegan and cruelty free?

Yes. Just like the rest of the SHRINE family, all DROP IT shades are 100% vegan, cruelty-free, and salon approved.

How many uses do I get out of one bottle?

One 20ml bottle of DROP IT contains up to 30 uses per bottle. Your total number of uses will vary depending on your desired look-toning and pastel shades use very few drops per application, while vivid transformations will use more.

What’s the difference between DROP IT, MIXED UP and GLOSS IT?

DROP IT is concentrated colour drops that you mix into your own conditioner. They’re fully customisable, so you control how bold or subtle your colour result is. MIXED UP is a ready-to-use semi-permanent hair colour. It delivers a stronger colour transformation and longer-lasting results, making it ideal if you want a more noticeable shade change. GLOSS IT is a colour-depositing hair mask that refreshes tone/colour and boosts shine in just 10 minutes. It’s perfect for enhancing colour between salon visits and maintaining your MIXED UP or DROP IT shade between applications.

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SHRINE

Hot Pink Hair Dye - DROP IT Kit

Name: Hot Pink Hair Dye - DROP IT Kit
Brand: SHRINE
SKU: 538022
Availability: InStock
Rating: 4.899653979 (289 reviews)

Hot Pink Hair Dye - DROP IT Kit

20ml

£12.99

~~£12.99~~ £12.99

Sold out

Taxes included. Shipping calculated at checkout.

Colour: Hot Pink

Quantity

HOT PINK – Bold, Bright & Playful

Make a statement with DROP IT in Hot Pink - a vibrant, customisable colour that lets you go from soft blush tones to bold, high-impact pink. Simply mix with your conditioner and build your intensity for a look that’s as subtle or as striking as you want.

Why you’ll love it:
✓ Customisable colour intensity
✓ Soft pastel to bold pink results
✓ Up to 30 uses per bottle
✓ Vegan and cruelty-free
✓ Nourishing, damage-free formula

*Non-Returnable due to hygiene reasons

COPPAFEEL! DONATION

Your purchase is making a difference! 10% of the sale of this product will be donated to CoppaFeel! in October.

Shrine will donate 10% of the sale price of DROP IT - Pink, Hot pink, Rose & MIXED UP - Pink, Pearlescent, Rose. Gloss It Dusk & Rose to CoppaFeel! (charity numbers England and Wales 1132366 and Scotland SC045970), during the month of July.

What You Get

- 1x 20ml hair colour Drop IT bottle

- 1x Silicone mixing bowl

- 1x Silicone mixing tool

- Internal instructions

Ingredients

Aqua/Water/Eau, Alcohol Denat, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polysorbate 80, Parfum (Fragrance), Hydroxyethylcellulose, Acid Red 52, Acid Red 92, Basic Red 51, Basic Red 76, Basic Violet 2, CI 60730 (EXT. VIOLET 2), Limonene, Linalool, Amyl Cinnamal, Eugenol, Citral, Cinnamyl Alcohol, Alpha-Isomethyl Ionone