DROP IT is SHRINE’s world-first, multi-use semi-permanent hair colour drops designed to let you create your own custom shade. Simply add the liquid pigment drops into your own conditioner to create anything from a subtle, soft pastel to a bold, vibrant hue.

How long does DROP IT last?

DROP IT is semi-permanent and typically lasts between 2 – 15 washes. The exact longevity depends on the shade you choose, your hair’s porosity, how many drops you mix into your conditioner, and how often you shampoo. The colour will gradually and evenly fade over time back to your starting base.

How do I use DROP IT?

Using the silicone bowl provided, fill your favourite conditioner up to the 40ml measuring line. Consult the drop chart on your box and add your desired number of drops into the bowl. Mix thoroughly with the SHRINE mixing tool until the colour is completely uniform. Apply evenly to clean, towel-dried hair using gloves, leave to develop for 10 minutes, and then rinse thoroughly.

Can I use DROP IT on dry hair?

For the truest and most even colour results, we recommend applying your DROP IT mixture to freshly washed, towel-dried hair. However, if you are looking for a deeper, more intense pigment payoff on certain vibrant shades, the mixture can be applied directly to dry hair.

Will DROP IT cover grey hair?

DROP IT is a non-permanent, pure pigment suspension and does not contain permanent dyes. While it can add a beautiful, subtle tint or tone to grey hair, it is not formulated to provide full grey coverage.

Is DROP IT suitable for all hair types?

Yes, DROP IT can be used on all hair types. However, your starting hair shade is key to your results. Pastel shades, silvers, and light toners require a bleached or very light blonde base to show up. Our deeper, more vibrant shades (like Purple or Red) and our specialized Brunette tones can be used on natural, unbleached darker hair bases to add a rich, reflective tint.

Does DROP IT damage hair?

No. DROP IT is completely peroxide-free, ammonia-free, and alcohol-free. Because you mix the pure pigment drops directly into a hydrating conditioner, the process functions exactly like a deep conditioning treatment that cares for your hair while it colours.

Can I use DROP IT as a regular hair toner?

Yes, DROP IT is highly effective for maintaining blonde hair between salon appointments. By adding just 1 to 6 drops of our toner shades (such as White Blonde or Ash Blonde) into your conditioner, you can easily neutralise brassy, yellow, or orange undertones at home without any chemical damage.

Can I use DROP IT with shampoo?

We recommend mixing DROP IT with conditioner for the most even colour result. You can use shampoo, however the colour may not distribute as evenly through the hair.

Is DROP IT vegan and cruelty free?

Yes. Just like the rest of the SHRINE family, all DROP IT shades are 100% vegan, cruelty-free, and salon approved.

How many uses do I get out of one bottle?

One 20ml bottle of DROP IT contains up to 30 uses per bottle. Your total number of uses will vary depending on your desired look-toning and pastel shades use very few drops per application, while vivid transformations will use more.

What’s the difference between DROP IT, MIXED UP and GLOSS IT?

DROP IT is concentrated colour drops that you mix into your own conditioner. They’re fully customisable, so you control how bold or subtle your colour result is. MIXED UP is a ready-to-use semi-permanent hair colour. It delivers a stronger colour transformation and longer-lasting results, making it ideal if you want a more noticeable shade change. GLOSS IT is a colour-depositing hair mask that refreshes tone/colour and boosts shine in just 10 minutes. It’s perfect for enhancing colour between salon visits and maintaining your MIXED UP or DROP IT shade between applications.

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Drop It Red

SHRINE

Red Hair Dye - DROP IT Kit

Name: Red Hair Dye - DROP IT Kit
Brand: SHRINE
Price: 12.99 GBP
Availability: InStock
Rating: 4.86 (706 reviews)

£12.99

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Colour: Red

Quantity

RED – Bold, Fiery & Intense

Turn up the heat with DROP IT in Red - a high-impact, customisable colour that lets you create anything from soft red tones to a bold, fiery finish. Simply mix with your conditioner and adjust the number of drops to control your intensity.

Why you’ll love it:
✓ Customisable colour intensity
✓ Soft to bold red results
✓ Up to 30 uses per bottle
✓ Vegan and cruelty-free
✓ Nourishing, damage-free formula

*Non-Returnable due to hygiene reasons

20ml

What You Get

- 1x 20ml hair colour Drop IT bottle

- 1x Silicone mixing bowl

- 1x Silicone mixing tool

- Internal instructions

How To

1. Using conditioner, fill the SHRINE bowl to the 40ml measuring line.
2. Check the DROP CHART on the side of the box to choose your shade, then add the desired number of drops into the conditioner.
3. Mix the drops and conditioner together until the colour is even.
4. Apply to damp or towel-dried hair. Section the hair and apply evenly throughout.
5. Leave for 10 minutes to develop, then rinse thoroughly until the product is fully removed. Dry and style as usual.

It is recommended to perform a strand test to ensure you are happy with the colour on your unique hair type.

Ingredients

Aqua/Water/Eau, Alcohol Denat, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Polysorbate 80, Parfum (Fragrance), Hydroxyethylcellulose, Basic Orange 31, Basic Red 51, Basic Red 76, CI 60730 (EXT. VIOLET 2), HC Red No. 13, Limonene, Linalool, Amyl Cinnamal, Eugenol, Citral, Cinnamyl Alcohol, Alpha-Isomethyl Ionone