Whether your blonde is looking a little too warm, brassy or dull, toning is the easiest way to refresh your colour without a trip to the salon. The right toner can neutralise unwanted tones, brighten faded blonde and help you achieve everything from soft champagne hues to icy platinum finishes - all from the comfort of your own home!

What Does Toner Do?

Toner works by depositing pigment onto the hair to neutralise unwanted tones and enhance your existing colour. Unlike permanent hair dye, toner doesn't dramatically change your hair colour - it simply adjusts the tone.

For blondes, this usually means:

• Neutralising yellow or brassy tones
• Cooling down warm blonde shades
• Brightening dull colour
• Creating bespoke blonde finishes

What's The Difference Between Toning & Colouring?

Toning

• Adjusts the existing tone of your hair
• Neutralises unwanted warmth
• Enhances shine and colour
• Temporary and low commitment

Colouring

• Changes your hair colour completely
• Deposits or lifts pigment
• Creates a new shade
• Longer-lasting results

Why Does Blonde Hair Turn Brassy?

Even salon fresh hair can become warm or yellow over time. Here are the biggest culprits:

Sun Exposure

UV rays can break down colour pigments, causing blonde hair to appear warmer and more yellow.

Heat Styling

Frequent use of heated styling tools can accelerate colour fade and increase brassiness. We recommend using our Heat Protector to protect your hair from everyday styling.

Frequent Washing

Every wash gradually removes toner deposits, allowing warm underlying pigments to show through.

Chlorine & Hard Water

Chlorine and mineral build-up can leave blonde hair looking dull, yellow or slightly green.

How To Tell Which Toner You Need

Choosing the right toner depends on the tone you're trying to correct.

Yellow Blonde

If your blonde is looking yellow or brassy, choose a purple-based toner to neutralise warmth.

Recommended: Ash Blonde

Dull Blonde

If your blonde has lost its brightness, choose a brightening toner to revive your colour.

Recommended: White Blonde

Overly Cool or Ashy Blonde

If your blonde looks too cool or flat, introduce warmer tones.

Recommended: Champagne Blonde

How To Tone Blonde Hair At Home

Toning your blonde at home couldn't be easier.

Step 1: Using conditioner, fill the SHRINE bowl to the 40ml measuring line.

Step 2: Check the DROP CHART on the side of your box and add the recommended number of drops.

Step 3: Mix thoroughly until the colour is completely blended.

Step 4: Apply evenly to damp or towel dried hair, ensuring full coverage.

Step 5: Leave for 10 minutes before rinsing thoroughly.

Step 6: Dry and style as normal to reveal your refreshed blonde.

Top tip: Always perform a strand test before applying to your full head of hair, as results will vary depending on your starting shade and hair condition.

Keep Your Blonde Looking Its Best

Maintaining your blonde doesn't stop at toning. Keep brassiness at bay, boost shine and extend your colour between salon visits with our blonde maintenance essentials.

Everything Spray 11-in-1
A multi-tasking essential for everyday styling, helping to care for hair while prepping it for your favourite look. Perfect for keeping blonde hair looking smooth, manageable and polished.

Toning Spray
Perfect for quick colour refreshes between washes, our Toning Spray helps neutralise unwanted warmth and keep blonde tones looking fresh.

Gloss It
Revive dull blonde and add salon worthy shine with Gloss It. Designed to enhance tone while leaving hair looking healthier and glossier.

Blonde Shampoo
Our shampoo helps maintain your blonde, minimise brassiness and keep your hair looking brighter for longer.

Finishing Gloss
Give freshly toned blonde an extra dose of shine with a lightweight finishing spray designed to leave hair looking glossy and smooth.