What Is Colour Protect Technology? Everything You Need to Know
Freshly coloured hair deserves to stay vibrant for as long as possible, but everyday styling, heat tools and washing can all contribute to colour fade. That's why we've developed Colour Protect Technology, an innovative formula built into the SHRINE Styling Range to help defend against colour fade while delivering professional styling results.
Whether you're blow drying, defining curls or adding shine, your styling products can now help care for your colour too.
Why Does Hair Colour Fade?
Over time, coloured hair naturally loses vibrancy, but certain everyday habits can speed up the process. Some of the biggest causes of colour fade include:
- Heat styling
- Frequent washing
- UV exposure
- Environmental stressors
Protecting your hair during styling can help keep your colour looking fresher between appointments.
What Is Colour Protect Technology?
Colour Protect Technology is infused throughout the SHRINE Styling Range to help reduce colour fade while you style. Instead of adding another step to your routine, it works within your favourite styling products to help maintain vibrant looking colour every day.
Key Benefits
- Helps defend against colour fade
- Supports longer lasting vibrancy
- Enhances shine
- Protects during heat styling
- Delivers professional styling performance
Meet the Styling Range
From volume to curls, there's a styling routine designed around your desired result, with Colour Protect Technology built into every step.
Achieve Volume
The Volume Routine combines products designed to create lift, bounce and long-lasting volume without weighing hair down.
Achieve Sleek and Shine
Frizzy hair? Never! The Sleek Routine is designed to smooth, protect and add glossy shine for a polished finish.
Achieve Effortless Texture
For effortless, undone hair, the Texture Routine creates soft, beachy waves with flexible hold and natural movement.
Achieve Defined Curls
The Curl Routine brings together hydration, definition and flexible hold to enhance your natural curl pattern while helping control frizz.
Who Is It For?
Colour Protect Technology is ideal if you:
- Colour your hair regularly
- Use heat styling tools
- Want to help reduce colour fade
- Love healthy looking, glossy hair
Whatever your shade, it's designed to help keep your colour looking fresher for longer.
Tips to Help Your Colour Last Longer
Alongside Colour Protect Technology, you can help extend the life of your colour by:
- Using heat protection before styling
- Choosing colour safe hair care products
- Limiting excessive heat where possible
- Protecting hair from prolonged sun exposure
Small changes to your routine can make a noticeable difference.
Style With Confidence
The SHRINE Styling Range combines professional styling performance with Colour Protect Technology to help you achieve your favourite looks while caring for your colour. From sleek finishes and voluminous blowouts to defined curls and effortless texture, you can style with confidence knowing your colour is protected every step of the way.
Less fade. More vibrancy. Better styling.