OUR MOST NOURISHING FORMULA YET!
DISCOVER GLOSS IT...
Meet the hair gloss that boosts tone, transforms colour, conditions your hair, and gives you a high-shine finish that lasts. Available in 13 shades, including clear, to suit every shade.
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GLOSS IT
FAQs
What is GLOSS IT?
GLOSS IT is SHRINE’s colour-depositing hair mask designed to colour and care in one step. In just 10 minutes, it refreshes tone while delivering high-shine, glossy results and improving overall hair condition.
How long does GLOSS IT last?
GLOSS IT is semi-permanent and typically lasts between 3 – 16 washes, depending on the shade, your hair’s porosity, condition, and how often you shampoo. Colour gradually fades over time. Our lighter blonde shades will be on the lower end of the scale, and our deeper/more vibrant shades will last longer.
How do I use GLOSS IT?
Apply to clean, towel-dried hair while wearing gloves. Section the hair and apply evenly from root to tip, combing through for full coverage. Leave on for up to 10 minutes depending on your desired intensity, then rinse thoroughly and style as usual.
Can I use GLOSS IT on dry hair?
No. For best results, apply to freshly washed, towel-dried hair. This helps ensure even application and optimal colour payoff.
Will GLOSS IT cover grey hair?
GLOSS IT is a colour-depositing mask, not a permanent dye. It can enhance grey hair but is not designed for full grey coverage.
Is GLOSS IT suitable for all hair types?
Yes. GLOSS IT is suitable for most hair types, including natural, coloured, bleached, and highlighted hair. The lighter shades require a bleach blonde base, but the darker and more vibrant colours work on virgin hair in different shades. Results will vary depending on your starting shade and hair condition.
Does GLOSS IT damage hair?
No. GLOSS IT is ammonia-free and peroxide-free. It is formulated to condition the hair while depositing colour, helping to improve softness and shine.
Can I use GLOSS IT between salon appointments?
Yes - GLOSS IT is perfect for refreshing tone, boosting shine, and maintaining colour between salon visits.
Is GLOSS IT vegan and cruelty free?
Yes. All GLOSS IT shades are vegan, cruelty-free, salon approved, and packaged in 100% recyclable packaging.
How often can I use GLOSS IT?
You can use GLOSS IT whenever your colour needs refreshing or your hair needs a gloss boost. Many customers use it every few washes to maintain tone and shine.
What’s the difference between DROP IT, MIXED UP & GLOSS IT?
DROP IT is concentrated colour drops that you mix into your own conditioner. They’re fully customisable, so you control how bold or subtle your colour result is.
MIXED UP is a ready-to-use semi-permanent hair colour. It delivers a stronger colour transformation and longer-lasting results, making it ideal if you want a more noticeable shade change.
GLOSS IT is a colour-depositing hair mask that refreshes tone/colour and boosts shine in just 10 minutes. It’s perfect for enhancing colour between salon visits and maintaining your MIXED UP or DROP IT shade between applications.