Glossy, Vibrant Hair Starts Here: Shrine GLOSS IT Gets Cosmopolitan Approved
If your hair is looking dull, faded, brassy or lacking shine between salon appointments, Shrine GLOSS IT could be your new go-to beauty essential. Recently awarded Cosmopolitan Tested & Approved status following an independent consumer trial by The Hearst Institute, the gloss impressed testers with its ability to leave hair looking shinier, softer and healthier in as little as 10 minutes.
Meet Shrine GLOSS IT
Shrine GLOSS IT is a colour-refreshing gloss treatment designed to boost shine, revive tone and improve hair condition, all without the commitment of permanent colour. Whether you’re refreshing faded colour, toning brassiness or simply craving that glossy, expensive-looking finish, Shrine GLOSS IT delivers quick, visible results from home.
The product underwent a four-week independent consumer trial, where testers evaluated everything from ease of use to visible hair transformation.
The Results: Softer, Shinier, Glossier Colour
Testers saw major improvements in both the look and feel of their hair after using Shrine GLOSS IT. According to the panel results:
- 90% said their hair felt softer after use
- 83% noticed shinier hair
- 83% said hair looked brighter
- 80% agreed their hair looked glossier
- 79% said hair looked less frizzy
- 76% felt their hair colour looked more vibrant
Richer Colour and Revived Tones
Alongside the shine and softness benefits, many testers praised Shrine GLOSS IT for how effectively it refreshed faded colour and enhanced tone, leaving hair looking richer, more vibrant and multidimensional after just one use.
One tester shared:
“The colour is great, very rich and my hair was very soft after use.”
Another said:
“Good colour, made my hair nice and shiny.”
Another tester commented on the vibrant payoff and quick transformation:
“It was very easy to use and gave a great colour after only 10 minutes. I think it was glossy and my hair felt in good condition afterwards. The colour was vibrant.”
Consumers also loved how the finish looked rich and dimensional without appearing flat or overdone.
“I loved it. It was easy to use (and I'm not a professional colourist!), the texture felt like a creamy conditioning mask, and it didn't drip. When I rinsed it out, the colour payoff surprised me. The copper came out rich, warm, and multidimensional and it revived my faded colour right away in a very natural way.”
Salon Shine, From Home
Consumers loved the salon-fresh finish, with many describing their hair as healthier, glossier and more manageable after just one use.
One tester said:
“The result was great. Looked like I had come straight out of a salon. Shiny, healthy-looking and more manageable hair.”
Another shared:
“It made my hair look shinier and smoother without feeling heavy or greasy.”
Easy, Quick & Beginner-Friendly
Shrine GLOSS IT also scored highly for its simple, fuss-free application.
- 90% said the instructions were clear and easy to follow
- 93% found the product easy to dispense
- 87% said it rinsed out easily
- 100% agreed the product did not have an offensive smell or cause irritation
Testers particularly loved the creamy texture, mess-free application and quick 10-minute processing time.
One reviewer commented:
“The treatment was easy to use and left my hair feeling soft and silky after washing.”
Why Cosmopolitan Approved It
The Cosmopolitan Tested & Approved accreditation recognises products that deliver exceptional results during independent consumer testing. Shrine GLOSS IT stood out for combining visible shine, softness and colour enhancement with an easy, enjoyable user experience.
The final expert verdict from The Hearst Institute described the product as:
“An easy-to-use colour-refresh treatment helping hair to look glossier, brighter and healthier.”
For anyone wanting to refresh their colour, revive dull hair and achieve glossy, salon-inspired results at home, Shrine GLOSS IT is quickly becoming a must-have in the haircare routine.
