Brilliant Blonde Bundle

DROP IT is SHRINE’s world-first, multi-use semi-permanent hair colour drops designed to let you create your own custom shade. Simply add the liquid pigment drops into your own conditioner to create anything from a subtle, soft pastel to a bold, vibrant hue.

DROP IT is semi-permanent and typically lasts between 2 – 15 washes. The exact longevity depends on the shade you choose, your hair’s porosity, how many drops you mix into your conditioner, and how often you shampoo. The colour will gradually and evenly fade over time back to your starting base.

Using the silicone bowl provided, fill your favourite conditioner up to the 40ml measuring line. Consult the drop chart on your box and add your desired number of drops into the bowl. Mix thoroughly with the SHRINE mixing tool until the colour is completely uniform. Apply evenly to clean, towel-dried hair using gloves, leave to develop for 10 minutes, and then rinse thoroughly.

For the truest and most even colour results, we recommend applying your DROP IT mixture to freshly washed, towel-dried hair. However, if you are looking for a deeper, more intense pigment payoff on certain vibrant shades, the mixture can be applied directly to dry hair.

DROP IT is a non-permanent, pure pigment suspension and does not contain permanent dyes. While it can add a beautiful, subtle tint or tone to grey hair, it is not formulated to provide full grey coverage.

Yes, DROP IT can be used on all hair types. However, your starting hair shade is key to your results. Pastel shades, silvers, and light toners require a bleached or very light blonde base to show up. Our deeper, more vibrant shades (like Purple or Red) and our specialized Brunette tones can be used on natural, unbleached darker hair bases to add a rich, reflective tint.

No. DROP IT is completely peroxide-free, ammonia-free, and alcohol-free. Because you mix the pure pigment drops directly into a hydrating conditioner, the process functions exactly like a deep conditioning treatment that cares for your hair while it colours.

Yes, DROP IT is highly effective for maintaining blonde hair between salon appointments. By adding just 1 to 6 drops of our toner shades (such as White Blonde or Ash Blonde) into your conditioner, you can easily neutralise brassy, yellow, or orange undertones at home without any chemical damage.

We recommend mixing DROP IT with conditioner for the most even colour result. You can use shampoo, however the colour may not distribute as evenly through the hair.

Yes. Just like the rest of the SHRINE family, all DROP IT shades are 100% vegan, cruelty-free, and salon approved.

One 20ml bottle of DROP IT contains up to 30 uses per bottle. Your total number of uses will vary depending on your desired look-toning and pastel shades use very few drops per application, while vivid transformations will use more.

DROP IT is concentrated colour drops that you mix into your own conditioner. They’re fully customisable, so you control how bold or subtle your colour result is.

MIXED UP is a ready-to-use semi-permanent hair colour. It delivers a stronger colour transformation and longer-lasting results, making it ideal if you want a more noticeable shade change.

GLOSS IT is a colour-depositing hair mask that refreshes tone/colour and boosts shine in just 10 minutes. It’s perfect for enhancing colour between salon visits and maintaining your MIXED UP or DROP IT shade between applications.

This is a multi-use, leave-in toning treatment engineered to instantly neutralise brassy and yellow undertones on light hair bases while providing heavy-duty structural defence. The advanced salon-approved formula delivers high-tier thermal protection up to 220°C, blocks harmful colour-fading UV rays, and smooths frizz without weighing down the hair.

Delivered in a 200ml bottle, the formula is 100% Vegan, Cruelty-Free, and entirely free from silicone's, sulphates, and parabens. To maximise sustainability, it features an innovative, spring-free pump mechanism, making both the pump and bottle completely curbside recyclable in standard household plastic bins.

Prepare: Wash and condition hair, then towel-dry until it is damp. Brush through thoroughly to remove any tangles.
Activate: Shake the 200ml bottle vigorously before use to evenly distribute the active violet toning micro-pigments.
Apply: Section your hair as required and spray evenly from roots to tips. (Note: For full-coverage platinum brightness, high-density distribution is key; brand models use up to 40 sprays depending on hair thickness).
Style: Do not rinse. Dry and heat-style your hair as normal to lock in the protection and icy finish.

No. For proper, even pigment distribution, the spray must be applied exclusively to damp, freshly washed hair. Applying it directly to dry hair can cause the purple toning agents to concentrate unevenly, creating blotchy or patchy colour results rather than a clean, uniform platinum reflection.

Due to the highly concentrated nature of the pigments and protective barriers, it is recommended to use this spray no more than once per week as a quick-fix colour top-up between major toning sessions.

No. To prevent over-toning or over-saturating the hair cuticle, we recommend waiting at least one full week after applying a SHRINE White Blonde DROP IT semi-permanent toner treatment before using the Maintain and Protect Spray.

Yes. While optimised for bleached bases, the spray works exceptionally well on natural white, grey, or silver hair to eliminate dullness and prevent the yellowing caused by environmental pollutants and UV exposure.

If a purple cast or dullness occurs, it means your hair is highly porous or the product was over-saturated in one section. Do not panic-the tint is completely temporary and non-permanent. Simply wash your hair with a standard clarifying shampoo to lift the excess pigment. For future applications, ensure your hair is thoroughly combed through before spraying, increase the distance of the bottle from your head, and reduce the overall number of pumps used.