Cosmopolitan UK 2026
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  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • WHITE BLONDE – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
  • DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK - SHRINE
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Gloss ItBrunette

SHRINE

DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK

DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK

£8.99
£8.99
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Colour: Dark Ash

DARK ASH 🌑 – Smoky, Cool & Glossy
Gloss It Dark Ash gives blonde to light brunette hair a smoky, cool ash colour with subtle purple undertones. Neutralises warmth while leaving hair soft, glossy, and dimensional.

SHRINE GLOSS IT is a colour-depositing hair treatment designed to colour and deeply hydrate, leaving a high shine, glass-like finish.

Why you’ll love it:
✔ Super glossy finish
✔ Vibrant colour payoff
✔ Quick and easy 10-minute application

Cosmopolitan UK 2026 Tested & Approved

200ml

What You Get

Single X1 SHRINE GLOSS IT COLOUR DEPOSITING HAIR MASK

How To

1. Wearing gloves, apply a generous amount of SHRINE GLOSS IT to clean, towel-dried hair.
2. We recommend sectioning the hair, then massaging the product in and combing through to the ends for an even, full-colour result.
3. Leave on for up to 10 minutes, depending on desired intensity.
4. Rinse thoroughly then dry and style your way to reveal the gloss!

Ingredients

Aqua (Water), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Distearoylethyl Dimonium Chloride, Stearamidopropyl Dimethylamine, C15-19 Alkane, Hydroxyethylcellulose, Ceteareth-20, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycerin, Oryza Sativa (Rice) Seed Protein, Phytic Acid, Oryza Sativa (Rice) Extract, Gluconolactone, Calcium Gluconate, Polysilicone-29, Dipropylene Glycol, Isopropyl Alcohol, Parfum (Fragrance), Tetramethyl Acetyloctahydronaphthalenes, Citronellol, Dimethyl Phenethyl Acetate, Linalool, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate, Basic Blue 99, Basic Brown 16, Basic Violet 2

Delivery

UK Standard Delivery - £3.95
2-4 working days

UK Orders over £25 - Free
2-4 working days

See here for more information.

View full details

  • High Shine Results

  • 100% Recyclable

  • Salon Approved

  • Improves Condition

  • Vegan & Cruelty Free

YOUR COMPLETE ROUTINE

Step 1: Prep

Prep Shampoo

Prep Shampoo
+

Step 2: Add Your Base

Conditioner Mix

Conditioner Mix
+

Step 3: Colour

Dark Ash Hair Dye - DROP IT Kit

Dark Ash Hair Dye - DROP IT Kit
+

Step 4: Maintain

DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK

DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK

How To Apply

  • STEP 1

    Wearing gloves, apply a generous amount of SHRINE GLOSS IT to clean, towel-dried hair.

  • STEP 2

    Section the hair and massage the product in, combing through to the ends for even coverage. Leave for up to 10 minutes, depending on desired intensity.

  • STEP 3

    Rinse thoroughly, then dry and style your hair to reveal a shiny, vibrant finish!
DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK
DARK ASH – GLOSS IT COLOUR DEPOSITING HAIR MASK £8.99

PRODUCT FAQS

What is GLOSS IT?

GLOSS IT is SHRINE’s colour-depositing hair mask designed to colour and care in one step. In just 10 minutes, get vibrant colour, a high shine, glossy finish and improve overall hair condition.

How long does GLOSS IT last?

GLOSS IT is semi-permanent and typically lasts between 3 – 16 washes, depending on the shade, your hair’s porosity, condition, and how often you shampoo. Colour gradually fades over time. Our lighter blonde shades will be on the lower end of the scale, and our deeper/more vibrant shades will last longer.

How do I use GLOSS IT?

Apply to clean, towel-dried hair while wearing gloves. Section the hair and apply evenly from root to tip, combing through for full coverage. Leave on for up to 10 minutes depending on your desired intensity, then rinse thoroughly and style as usual.

Can I use GLOSS IT on dry hair?

No. For best results, apply to freshly washed, towel-dried hair. This helps ensure even application and optimal colour payoff.

Will GLOSS IT cover grey hair?

GLOSS IT is a colour-depositing mask, not a permanent dye. It can enhance grey hair but is not designed for full grey coverage.

Is GLOSS IT suitable for all hair types?

Yes. GLOSS IT is suitable for all hair types, including natural, coloured, bleached, and highlighted hair. The lighter shades require a bleach blonde base, but the darker and more vibrant colours work on virgin hair in different shades. Results will vary depending on your starting shade and hair condition.

Does GLOSS IT damage hair?

No. GLOSS IT is ammonia-free and peroxide-free. It is formulated to condition the hair while depositing colour, helping to improve softness and shine.

Can I use GLOSS IT between salon appointments?

Yes - GLOSS IT is perfect for refreshing tone, boosting shine, and maintaining colour between salon visits.

Is GLOSS IT vegan and cruelty free?

Yes. All GLOSS IT shades are vegan, cruelty-free, salon approved, and packaged in 100% recyclable packaging.

How often can I use GLOSS IT?

You can use GLOSS IT whenever your colour needs refreshing or your hair needs a gloss boost. Many customers use it every few washes to maintain tone and shine.

What’s the difference between DROP IT, MIXED UP and GLOSS IT?

DROP IT is concentrated colour drops that you mix into your own conditioner. They’re fully customisable, so you control how bold or subtle your colour result is.

MIXED UP is a ready-to-use semi-permanent hair colour. It delivers a stronger colour transformation and longer-lasting results, making it ideal if you want a more noticeable shade change.

GLOSS IT is a colour-depositing hair mask that refreshes tone/colour and boosts shine in just 10 minutes. It’s perfect for enhancing colour between salon visits and maintaining your MIXED UP or DROP IT shade between applications.

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